Other times, other dreams

An atypical story

Iconic perfumer, tireless inventor of emotions, Nino Amaddeo is a creator whose story combines love, travel and perfumery. He retires from Reminiscence and takes in his wake the elegance of travel. Today, he creates a new brand in his image, signed Nino Amaddeo.

Visionary, Nino intends to give his brand a very pronounced glamorous side, with a modern approach, which contrasts with the iconic references of his first creations. In doing so, he acts as an artist, putting himself on stage, putting himself at risk, to go towards the public, like a cry born of an irrefutable passion for his art.

Discover the story of Nino Amaddeo, iconic perfumer and creator of the Réminiscence brand. He imagines a new world of fragrance mixing love, travel and perfumery.

The love story between Nino Amaddeo and Zoé Coste

Explore our range of custom-made fragrances with exclusive notes straight from the French Riviera. Let yourself be enchanted by these timeless fragrances.

Zoé Coste often emphasized: “In my eyes, beauty lies within, imbued with emotion and the joy of living.” Nino Amaddeo added: “Réminiscence embodies a summary of our desires.” The story began with the opening of a hippie bazaar, filled with music, adorned with jewelry and perfumed with delicious fragrances. Each item was meticulously designed by local artisans, using raw materials brought back by the couple from their travels around the world. Acquiring Réminiscence products meant injecting a touch of fantasy into the daily routine. Nino Amaddeo’s creations radiate joy and brightness.

The quality and excellence of Nino Amadeo's iconic products.

Of course, with over 40 years of existence, Nino Amaddeo has forged the reputation of its perfumes , which continue to sit on our shelves today. The perfume Rem draws its inspiration directly from the sunny amber of holidays spent in Saint-Barthélemy, while Patchouli has become the emblem of the hippie movement of the 70s. Nino Amaddeo's creations are exported worldwide. Despite this significant expansion, Réminiscence remains a family business. Although Zoé Coste is no longer with us, their son Sébastien now runs one of their factories in Thailand. As for their daughter Lilla, she imbues the Réminiscence design studio in Cannes with her creative magic.

To this day, Réminiscence has maintained the visionary spirit of Nino Amaddeo and Zoé Coste. The company still embodies the blend of cultures, ethnic inspiration, contrasts and exuberance. Thus, throughout his career, Nino Amaddeo has created perfumes with the singular power to spice up everyday life by injecting a dose of dreams.